Area Sales Manager

Goldwell/ KMS California
Job ID


To drive sales performance through the role holders sales teams by continually identifying opportunities to maximise profitable sales and distribution of products through developing business with existing customers, enhancing the profile and image of Goldwell and KMS California products and sourcing and developing new customers particularly those in category A and B and Premier Professional Salons. This is an important role that has a direct impact upon the profitability of the business.


Area: London & South


  • Achievement of sales and distribution performance targets
  • To oversee area sales team on a day to day basis where profitable sales and distribution targets are maximised and accountabilities and targets are clearly defined
  • Specific sales and distribution targets will be set for the Area and a key result area is the identification and development of category A and B and premier professional salons.
  • Role holder must be able to effectively manage the performance of Sales Personnel and to train and develop sales teams skills through formal tuition and regular on-job coaching. They  will be directly influencing key clients and through sales teams influencing customers to buy our products by ensuring that they understand how by using top quality, technically superior, reliable and desirable products they can  maximise their profitability through client loyalty and regular sales.
  • Role holder is able to manage Sales Area with a reasonable degree of autonomy and is able to implement  a range of solutions and communication tools to ensure sales and distribution targets are hit. They should  execute sales strategies and promotions to ensure maximum impact achieved.
  • To attend Area Sales Manager meetings and prepare fully to ensure contribution is maximised and the Sales Director (S.D) is given all relevant information.  To plan and conduct monthly Sales Drive meetings that inform and motivate through cascading information from Managers meetings , sharing best practice, problem solve and confront any poor sales performance head on.
  • Accurate Management of Sales Information  and Activities
  • To complete Area teams weekly sales report on a Friday evening and issue to S.D in format as requested
  • To ensure all sales performance data by sales person is analysed and relevant action is taken
  • To communicate where necessary with Field Sales Manager and/or S.D.
  • To record each days work on a weekly report and post at end of week to Head Office along with ad-hoc data required as and when
  • To complete a weekly competitor activity report


  • Ideally studied business/sales management at college to graduate/post-graduate level
  • Working in Sales Divisions with a track record of identifiable successes in same/similar industry sectors i.e. beauty, health and possibly fashion
  • Ideally knows how haircare industry works and has useful contacts across the entire sector or has experience of sales functions in similar fmcg businesses
  • Managing an Area Sales Team and knowing how best to drive continuous sales performance improvements through team members
  • Manages  3+ Managers w/ small or large teams
  • Adapt and exchange information and reach agreement through flexibility
  • Negotiate agreement through discussion and compromise (final decision-maker)
  • To be able to undertake regular field accompaniments with team members
  • To motivate, coach, lead and share best practice to ensure all targets are met and complete reports on issues identified and checklists to ensure standards are adhered to.
  • To attend external meetings and functions. Maximise opportunities to promote the name, image and reputation of KPSS UK Ltd.
  • To liaise with all Head Office and Academy Departments
  • To ensure help is secured where necessary to continually improve sales targets and resolve any problems
  • Able to communicate highly effectively in writing ( producing presentations) and verbally (delivering presentations )
  • To influence clients to choose KPSS products and inform Senior Management of performance and issues
  • Internal productive relationship between Sales Director and colleagues in Sales teams is vital
  • Guidance and backing from the Sales Director is vitally important
  • Knows of all customers and sales division contacts. Able to demonstrate highly effective negotiation and influencing skills both externally and internally


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