Brand Manager- KMS/Goldwell

Kao UK
Job ID


Reporting to the Senior Brand Manager, Goldwell, you will be responsible for assisting in the development and delivery of all marketing activity to the UK market for the KMS/Goldwell portfolio.

An experienced brand manager ideally with product/brand management experience  will ensure that the UK business is well supported in the development of new strategies in line with wider salon business objectives.


  • To roll out new promotional campaigns and products and to liaise with suppliers when sourcing and pricing support materials. 
  • To liaise with internal and external creatives to produce support material for  KMS/ Goldwell brand when required.
  • Act as brand guardian for the retail portfolio, ensuring consistency of messaging, tone of voice and where we show up for each of the brands across all channels.
  • To Assist in the planning and delivery of top (10) Customer Marketing Annual Plans. Ensuring key milestones and KPI's are met in line with agreed objectives
  • To Translate the Retail Excellence strategy in to an annual calendar of actions. To own the delivery and management  of the annual plan, in line with company objectives
  • To represent the brand in the most professional ways possible at Global meetings, product re-launches and at education meetings at Group level. High quality presentations and reports produced.
  • To ensure stocks of collateral are available whilst adhering to allocated budgets and informing Marketing Director if re-ordering is needed.


  • Degree Educated
  • Minimum of 3 yrs FMCG experience in haircare sector (ideal) or in Beauty/Retail FMCG.
  • Minimum of 3 yrs in strategic/tactical marketing roles.
  • Able to manage new product launches, pos merchandising development and can create strong brand identity strategy and is commercially minded enough to drive through sales campaigns.
  • Can manage  marketing agencies and multiple projects.


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